makeup by esther

Esther approached me shortly after launching her makeup artistry business seeking a brand identity that would set her apart from the competition. She needed a memorable logo and a cohesive visual identity that could effortlessly extend across her social media and promotional materials. The objective was to craft a brand that balanced professionalism with a welcoming, empowering feel, reflecting Esther’s approach to beauty. The final brand package included a full logo suite, color palette, typography, and custom designs for promotional flyers, makeup jar stickers, and powder puffs, giving her business a polished, unique look that stands out in a competitive market.